The Creative Engagement Group launches Axiom in Europe

The new Axiom division combines the strategic Healthcare Communications team in the UK (previously part of WRG) with the award-winning scientific and skills-based training capabilities of the US Axiom team.


Axiom is a member of The Creative Engagement Group

The Creative Engagement Group (TCEG) is a group of companies focused on engaging audiences through the creation and delivery of live experiences; film; and immersive, interactive training and scientific content. TCEG is a wholly owned subsidiary of Huntsworth PLC, the healthcare communications and public relations group.


Axiom is an award-winning global scientific agency partner

Axiom provides unforgettable medical strategies, training, medical communications, and marketing solutions to the pharmaceutical and biotech industries.

We empower Commercial and Medical Affairs teams to achieve and maintain their leadership in evolving competitive landscapes.



Axiom is the Scientific Center of Excellence of TCEG,
providing scientific engagement & clinical insights.


Axiom is an award-winning global scientific engagement partner.

We empower cross-functional teams to achieve and maintain their leadership in evolving competitive landscapes by providing unforgettable healthcare communications, medical training, and marketing solutions to the pharmaceutical and biotech industries.


Axiom’s mission is to create unforgettable scientific engagement solutions with a focus on healthcare communications, immersive training, and commercial development that change behavior and improve performance.


Axiom is on the forefront of personalised medicine with in-house expertise in chronic diseases, rare diseases, and Oncology/Haematology. Our solutions are grounded in evidence-based medicine, clinician insights, and patient perspectives.

Collective Service Offerings Supporting Cross-Functional Teams

project 1

Strategic Planning & Commercial Development

Commercial development, medical education strategy, brand and launch strategy
project 2

Medical Training

Scientific training program, module development and execution including eLearning, film, infographics, virtual training, live experiences
project 3

Marketing Solutions

Commercial campaign development, disease awareness campaign development, HCP peer-to-peer engagement programs, patient engagement programs, digital and film support materials, tool kits, meetings and events
  • project 1

    Strategic Planning &
    Commercial Development

  • project 2

    Medical Training

  • project 3

    Marketing solutions


Scientific Engagement Planning Employee Engagement Planning Film Live Events Digital Solutions

Meet Our Leaders

Axiom is a true agency partner. Our leaders have experience in sales training departments within the life sciences industry. Every partnership is strategic, personalized, and client-centric. Let us introduce you to some of our thought leaders.

Michael Ballas

Michael Ballas

Global CEO

Scott Payton, PhD

Scott Payton, PhD

Senior Vice President, Medical Director

Madelaine Allen

Madelaine Allen

Head of Axiom Europe

Terri Harchar, MS

Terri Harchar, MS

Scientific Director

Lorri Blank

Lorri Blank

Vice President, Client Partnerships

Josh Gleim

Josh Gleim

Senior Director, Digital

Claire Smart

Claire Smart, PhD

Scientific Engagement Director

“What I love about our team at Axiom is that we all share the same passion for the work we do. With every piece we create and execute for our clients, we are one step closer to bringing another valuable treatment to the market for the patients who need it most.”

Rachel Reji, PharmD, RPh Senior Medical Writer

We’re Hiring

Join our fantabulous team!

See our LinkedIn page for current opportunities.

“By combining our experience across Europe and the US, we can provide our clients with more opportunities than ever before to engage health professionals, patients, and employees in the most creative and innovative ways. I am personally thrilled to be part of the new division of TCEG and look forward to seeing where this new venture can take us and our clients.”

Claire Smart Scientific Engagement Director